Facebook Ads VS Boosted Posts

Introduction

Many people get confused about the difference between Facebook ads and boosted posts. In both cases, you choose the type of person you want to target, and you also choose how much money you want to spend each day.

The best way to describe it is that boosting posts provides a limited, simplified version of Facebook ads, which may result in lower returns on the money you spend.

After reading the rest of this blog post, you’ll know exactly what the difference is.

Objective

When it comes to the objective of a boosted post, you’re presented with three options that focus on advertising to people who will engage in one of these three actions.

On the other hand, Facebook ads provide six options to choose from, two of which are leads and sales. These options prompt the algorithm to show your ad to people who are likely to make a purchase immediately.

Show Your Ad In Different Places

With Facebook ads, you have the opportunity to present your ad in various locations other than the main feed.

This can benefit you, as people need to see your brand an average of eight times before they are willing to make a purchase. Allowing them to see you more frequently will improve the speed at which clients come to you.

Browsing Interests

As you can see, when boosting a post, you can only target people based finding what interests you could use.

But with Facebook ads, you can browse all the different targeting areas, allowing you to discover targeting options you might not have known were available.

Assistance

By boosting a post, you are allocating money to a specific post. However, with Facebook ads, you are investing money into a collection of ads within an ad set (the group that holds ads). This ad set can then distribute the money according to what Meta’s algorithm believes will work most effectively.

As a result, some ads may receive more money while others receive less, but you should achieve better overall results.